Petia Dimitrova: We celebrate the power to change, to grow, and to inspire for 35 years

 
Mrs. Dimitrova, just days before the release of this issue, Postbank celebrated 35 years since its establishment. How do you view this anniversary and what does it mean to you?
We are not simply marking 35 years of history – today we celebrate the power to change, to grow, and to inspire. Since our founding in 1991 as Bulgarian Postbank, we have gone through dynamic periods and strong years of development, bold decisions, and remarkable achievements.
As someone who has spent more than two decades at the bank, I can say one thing from the heart: the strength of this bank has always been its team! Their dedication, character, and the spirit we share turn our successes into a collective journey, not individual accomplishments.
With the strength of our brand and the strength of our incredible team, today, on our anniversary, we look boldly ahead. With a clear vision, with confidence, and with one message: the future of banking belongs to people.
Today, digital is part of everyday life – and that is why we are no longer just a bank. We are a partner you can rely on, one who understands you.
People today are not looking only for financial products and services. They want everything to happen in an instant, with a single click. Convenience, speed, and ease are the new standard.
 
What does this mean for your customers?
In short: a bold digital transformation and a series of strategic innovations that provide them with instant banking.
And now I will highlight only some of the strategic projects we are continuing with.
The new online and mobile banking platform we launched at the beginning of last year is already bearing fruit. With it, we doubled our business results, and it naturally received an exceptionally high customer rating – 4.9/5 in the Apple & Google Store.
Our current focus is on expanding digital services within these channels. This includes introducing a next-generation digital onboarding solution for individuals and companies, launching new investment functionalities, and releasing a specialized mobile app aimed at younger audiences.
In 2025, we built our own AI platform focused on operational efficiency, optimizing nearly 100 processes through robotics and artificial intelligence. This year, we are moving to the next level – integrating AI directly into core customer-facing processes.
 
Are you planning changes or innovations related to the anniversary?
I will give a small hint about an upcoming change inspired by the new digital world. It is something we have never done in our 35-year history, and it will be brilliantly reflected in our new fresh identity – modern, clean, and digital.
It will be a natural continuation of what we have been building for 35 years. It reflects the confidence of a brand that does not follow trends but creates them. It is a bridge between the stability behind us and the bold ideas ahead of us. You will learn more about this very soon – in the coming days!
 
What financial literacy and educational initiatives have you launched since the beginning of the year?
With the rapid expansion of digital financial services in everyday life, the need for awareness of accompanying risks is also growing. Fraud schemes are becoming increasingly sophisticated, and the gap between awareness and vulnerability affects a wide range of people – from users who are just entering the digital world to those whose financial activities are entirely online. For this reason, we expanded our digital financial literacy campaign.
“Finance under Ctrl” launched its new season just a few weeks ago with the innovative CyberCity platform and the first-of-its-kind phygital escape room, Cyberroom. In the second edition of the campaign, we are expanding the initiative with even more practical and engaging formats focused on informed and responsible behaviour in the digital environment.
 
Is awareness still the most reliable protection?
Yes, absolutely! Financial literacy and digital safety are now an essential part of the everyday decisions we make. With “Finance under Ctrl,” we continue to purposefully develop the initiative because we believe that awareness and practical knowledge give people the confidence to manage their finances responsibly and navigate the digital environment with ease. We believe that prevention is possible, and it is not necessary to become a victim of cyber fraud to learn the basic rules of responsible digital behaviour. Our role as a bank is not only to provide services but to be a reliable partner in building this culture.
 
You recently received the “CEO of the Year” 2026 award. What does this recognition mean to you personally and to the bank?
It was a true honour to receive this award! I appreciate the significance of this recognition from the 15th edition of the prestigious Forbes Business Awards, and I accepted it with great pleasure. I dedicate this award to our shareholders from the strong Eurobank Group to which we belong, to our customers, and most of all to the bank’s team! Without them, I would not have received it. Thanks to my colleagues, we have proven ourselves as one of the most successful banks in Bulgaria, an excellent employer, and a socially responsible company that brings innovation to our market.
Please allow me to end the interview with a wish.
At the beginning, we spoke about Postbank’s 35th anniversary. You modestly did not mention that “24 Chasa” also has a birthday – the same anniversary. As peers, we have shared the journey through these years, and I hope we will continue to do so. I enjoy reading your publication because you were among the pioneers in digitizing your edition and in creating and implementing numerous media formats that cover a wide horizon in your field.
Happy anniversary to the entire media team! I wish you professional success and an unquenchable thirst for reporting the news!