Asen Yagodin: “Every Day Brings a New Lesson – Success Lies in Learning It Quickly”

 
Please introduce yourself in a few sentences.
My name is Asen Yagodin, and I am a member of the Management Board, Deputy Chief Executive Officer, and Executive Director of Postbank, responsible for “Corporate Banking and Capital Markets.” I am truly fortunate that much of my professional journey has coincided with that of the bank during years marked by significant events, key market transactions, and numerous professional successes. For example, last year, our family grew with the addition of the Bulgarian branch of BNP Paribas Personal Finance, following our acquisitions of Alpha Bank – Bulgaria in 2016 and Piraeus Bank – Bulgaria in 2019. One of our most remarkable recent achievements is our rapid digital transformation, a source of pride for not just me but everyone at the bank. As a professional developed within a major financial group, I take great joy in passing on my experience to the younger managers in our bank. They never cease to impress me with their ambition and constant drive for improvement.
 
How did your career begin? What were some defining and memorable moments from your early steps?
My career began in the distant 1993 as a cashier at one of the Sofia branches of what was then Bulgarian Post Bank. Over the years, I climbed the career ladder step by step, always believing that with persistence and hard work, the path is only forward and upward. My love for finance comes from my grandfather, after whom I am named. Besides being a proven financier, he was also captivated by “the magic of words” and was a poet. In this field, he was close friends with Elin Pelin and Dimitar Talev. Perhaps this is why I have always loved the arts. My home and office are adorned with numerous works by renowned Bulgarian artists.
Returning to my professional beginnings, more than 30 years ago, bank offices had one or two typewriters as their main tools. Today, I cannot imagine how we would even perform the simplest operation without computers and smartphones. I enjoy sharing these stories with the young bankers who join us at Postbank, motivated to progress quickly. It is hard for them to picture a time when banking was not as accessible as it is now and required years of development in the hierarchy. However, it is important to remember that with enough ambition, success never delays. The banking halls of those years, with thick marble counters and glass partitions, have nothing in common with today’s modern offices featuring digital self-service zones and sleek designs. New technologies have positively transformed the banking sector. The bank branch is now “in our pocket” and “just a click away.” Digital cards, virtual wallets, QR code payments—all of these are part of our new reality. Thanks to ever-improving mobile banking applications and IT innovations, banking services are becoming increasingly accessible to end users. Creativity and innovation are deeply embedded in Postbank’s DNA, which delights me, as they are the key to a new understanding of banking that we integrate into our Beyond Banking concept.
 
What are your three most valuable professional qualities?
The key qualities that I believe have helped me professionally—and likely personally as well—are consistency, attention to detail, and a strong intuition for the people I work with. Of course, my particular sense of humor also plays a role. Generally, I always strive for the best while considering an acceptable level of risk. This approach has greatly supported the growth of the teams I have led over the years. I dislike limitations and seize every good opportunity to develop myself and those around me. I encourage my team members to refine their skills, actively listen to their input, and foster bold ideas. For me, everyone on the team is important, and each role is valuable.
 
When do you enjoy going to work?
Almost always, I think. Enjoyment comes when you work in a field you love, with people who are inspired to achieve great results together, and in a company that aligns with your values. Meetings, frequent business trips, and the usual work rhythm have never been burdensome for me. Perhaps it’s because I’m one of the fortunate individuals who genuinely love their job. I’m always happy to see satisfied clients who, in turn, bring in new clients. We aim to provide solutions that make our partners’ business easier and more competitive. As someone who has been with the bank since its early days, I can say that our goal has always been to set trends rather than follow in the footsteps of competitors. Most importantly, we don’t just offer banking services to our clients, we build long-term partnerships.
 
What would motivate you to stay loyal to a company?
People often describe me as the “Japanese” type of employee. I’ve been with Postbank for over 30 years—almost as long as I’ve been married to my wife. This isn’t coincidental; the best employers create a culture that inspires high achievements, fosters full professional development, and motivates you to move forward and upward. People are happiest when their efforts are recognized, and they see the value of their work. Employees are the most critical asset for any company—their dedication, motivation, and contributions make a significant difference. I’m proud to say that our bank has established itself as an innovative employer that changes perceptions not only about banking but also about the bank as a workplace.
 
How important is the value of monthly remuneration to you?
No financier would tell you that money isn’t important. Effort and work must be fairly compensated. Companies that value their employees typically adopt sound remuneration practices. While salary is a factor for job satisfaction, the ultimate fulfillment for me comes from investments of time in my family and friends. These “investments” help balance the demands of a busy professional life.
 
Do we need to be friends with our colleagues?
It’s not mandatory, but communication becomes easier in a friendly environment. In our institution, we value the individual qualities of every colleague but place even greater emphasis on team spirit. The best managers are surrounded by equally excellent teams built on mutual respect and camaraderie.
 
How often should we change jobs to advance in our careers?
Career growth isn’t always tied to job changes—I’m proof of that. If you find motivation and joy in your daily work, you’re in the right place. Growth is about continuous improvement, not constant movement.
 
Should we be mindful of what we post on social media?
Yes. Social media presence should reflect your values and professionalism. A well-thought-out approach to social media can enhance career opportunities.
 
What’s the best career advice you’ve received?
Never tolerate processes or people that conflict with your values. Always keep your eyes open for positive examples and embrace new opportunities for growth.
 
What advice would you give?
The labor market evolves rapidly—adapt with it. Constantly invest in yourself and your knowledge; it’s the best deal you’ll ever make.